Advertising Campaigns: ADV 4102

Find media spending and advertising expenditures by company, brands, products, or industries.

Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.

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Ad $ Summary contains advertising expenditures for eleven media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio and National Spot Radio.

Create lists of newspapers and magazines of interest then collect data on their ad rates.

SRDS (Standard Rate & Data Service) contains media profiles for various media categories and is an excellent marketing resource to understand media trends in specific DMAs. It is also a fantastic resource if you are trying to figure out where you should spend your advertising dollars in a particular market.