Thorough market research requires an analysis of brand, product, and company information; an understanding of consumers and markets; and a look at the channels through which consumers learn about products.
Accordingly, this guide is designed to give students in marketing, advertising, and consumer behavior an overview of the resources available to aid them in their research. Click through the tabs to see the information sources available through Temple University Libraries. Please feel free to contact me if you have questions.
Regards,
Adam
ABI/INFORM provides publications on business conditions, trends, and management techniques. Titles are available full-text, including the Wall Street Journal.
Business Source Complete contains full text journals and business periodicals covering management, economics, finance, accounting, international business. Some of the titles included are Harvard Business Review, MIT Sloan Management Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, etc.
