There are ways for researchers to increase their visibility and impact. Keep in mind, of course, that methods for increasing visibility and impact vary across disciplines.
Author identifiers disambiguate authors with the same or similar name. Because they persist even if you change your name, switch fields, or relocate, having an author identifier ensures that your work is discovered and attributed to you. An identifier will simplify updating your CV or preparing an annual report because it streamlines the process of compiling a bibliography of your work. Searchable author identifier registries contain researcher profiles and lists of citations.
There are a variety of online places you can share your work to increase and track its visibility. Here are some to get you started:
Social media, like Twitter, and academic social networking sites can help you develop and grow your professional network. They offer opportunities to easily follow and connect with other scholars in a field in ways that previously could not have happened by only attending conferences. They may lead to future research opportunities, including collaborative ones (e.g. future papers, projects, grants, conferences. etc.). They may also offer a platform for relaying your research activities or viewpoints on topics of interest– and get feedback on them.
Keep in mind that many of these are commercial ventures, and while there is currently no or small costs to use them, their business model is to find a way to profit from the data that users provide. You may be fine with that, but be aware that these sites could disappear if they don’t meet investors’ expectations, and that you may have no control over what they do with your information.