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The Business of Media: MSP 1655

Research help for the course, The Business of Media.

Why Use Business Information?

person wearing suit reading business newspaperBusiness information (company histories and financials, market research reports, consumer data, SWOT analyses, business news, industry performance, etc.) is compiled and written by analysts and sometimes journalists.

When and Why You Should Use Business Information:

  • You need to identify companies and potential competitors
  • You need to understand a company's strategy
  • You need to gather consumer demographics and profiles
  • You need insights into a local market area
  • You need reports on market trends or the performance of a specific industry

Remember: the availability of company information is sometimes impacted by whether the company is public or private; the size of the company; where the company is located; and, how visible the company is (or has been) to the news media.

Find Company & Industry Information

Find Information about Consumers & Products