Research Guides: Creating a Media Business: MSP 4614 / 8614: Get Started

Research Help for Creating a Media Business

This guide will help you with your research assignments for the course, Creating a Media Business. Use the adjacent tabs to help you find sources that provide information about industries and specific companies as well as consumer trends. If you need help, contact the librarian.

Top Resources

The Uncommon Entrepreneur: How to Start and Operate Your Own Successful Business by Benjamin Gallander
ISBN: 9781895837728
How to download ebook from Ebook Central for offline reading -- tutorial

My IBISWorld This link opens in a new window
Contains industry reports focused on trends, market size/share, competitors, etc.
Statista This link opens in a new window
Contains industry, company, and consumer reports, providing overviews on what consumer are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences.
Gale Business: Insights This link opens in a new window
Contains company and industry profiles, company brand information, rankings/market share, investment reports, company histories, and more.
Mintel Market Research Reports This link opens in a new window
Contains market research reports covering market size, trends, and segmentation; advertising and promotion; retail distribution; consumers; the future and forecasts; and new product trends.
MRI Simmons Catalyst This link opens in a new window
Contains information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by United States consumers.
SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Create professional quality thematic maps and reports using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.

Business Plans

Business Plan Handbooks
A collection of actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses in North America. Plans are from businesses in the manufacturing, retail and service industries, with company names and addresses changed.
The Standout Business Plan by Vaughan Evans; Brian Tracy
ISBN: 9780814434116
Publication Date: 2014-05-22

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