Creating a Media Business: MSP 4614 / 8614

Contains market research reports covering market size, trends, and segmentation; advertising and promotion; retail distribution; consumers; the future and forecasts; and new product trends.

Provides insights into consumer behavior on attitudes, lifestyles, and specific brands for all of America's media markets on a local level. Create reports and professional quality thematic maps using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.

Contains consumer reports, providing overviews on what consumer are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences.

Note: The MRI University Reporter registration code and smartsystem platform are no longer available as of 6/30/21. That platform has been replaced by MRI Insights. Please update bookmarks accordingly.
MRI (Mediamark Research & Intelligence) consolidates many of the databases used to evaluate magazines in seeking directory and editorial information. Much of the data generated by MRI can be exported to spreadsheets or printed in the form of flowcharts and reports.

Contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands. Use to retrieve international market research data, including reports on specific products and industries.

Contains statistical data (population, housing, economy, and more) for specific states and cities.

Visually analyze and understand U.S. demographics through the use of interactive maps and data reports.

Create professional-quality thematic maps for demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.

Contains thousands of questions and answers from national public opinion surveys from as far back as 1935, covering a wide array of social and political topics as well as economic issues.