This guide will help you with the stages of your assignments for the course Digital Media and Advertising. Use the adjacent tabs to help you find the information you need. If you need help, contact the librarian.
Note: As of 5/15/23, Advertising Insights has been updated to Vivvix. Please update bookmarks accordingly. Concurrent user limit: 5
Vivvix (formerly Kantar Media Advertising Insights / Ad$pender) is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. It monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.
Search Mintel for your product category, brand, or age group etc. to find market research reports. These reports will describe consumer motivations, customer demographics, market trends, and more.
Ad Age is a trade journal that offers articles on national and international marketing, news about individuals in advertising, statistics on advertising, and special reports.
This guide will help you with the stages of your assignments for the course Digital Media and Advertising. Use the adjacent tabs to help you find the information you need. If you need help, contact the librarian.
