Digital Media and Advertising: ADV 1103

Research help for the course, "Digital Media and Advertising."

Research Help for Digital Media and Advertising

This guide will help you with the stages of your assignments for the course Digital Media and Advertising. Use the adjacent tabs to help you find the information you need. If you need help, contact the librarian.

Top Resources

Vivvix This link opens in a new window
Concurrent user limit: 5
Vivvix (formerly Kantar Media Advertising Insights / Ad$pender) is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. It monitors advertising expenditures and occurrence information for 3+ million brands across 18 media.
Advertising Redbooks [via Winmo] This link opens in a new window
Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.
Mintel Market Research Reports This link opens in a new window
Search Mintel for your product category, brand, or age group etc. to find market research reports. These reports will describe consumer motivations, customer demographics, market trends, and more.
Statista This link opens in a new window
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform.

Ad Age (formerly Advertising Age)
Ad Age is a trade journal that offers articles on national and international marketing, news about individuals in advertising, statistics on advertising, and special reports.