Offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Covers the entire spectrum of psychology, including: notable people, theories and terms, landmark case studies and experiments, applications of psychology in advertising, medicine and sports, and career information.
Contains full-text articles on all aspects of communication & mass media studies, including advertising, broadcasting, journalism, mass media, and more.
Contains full-text articles on all aspects of psychology and behavior. This database is a good choice if you're interested in the psychological impact of media on people. Especially good for topics such as perception, identity, imagination, fear, violence, sexuality, cognitive sciences, etc.
This guide will help you with your research assignments for the course Psychology of Advertising. If you need help, contact the librarian.
The Psychology of Advertising
Encyclopedia of Human Behavior
The Gale Encyclopedia of Psychology
