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Psychology of Advertising: ADV 3007

Research help for the course, Psychology of Advertising.

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Note taking and highlighting journal articles by Raul Pacheco-Vega (CC BY-NC-ND 4.0) https://flic.kr/p/ywhfPTJournal articles -- also known as "scholarly articles," "peer-reviewed articles," or "academic articles" -- are sources that are written and reviewed by scholars; this means the information is approved by other experts before publication.

When and Why You Should Use Journal Articles:

  • You need information that is based on research and expertise
  • You need in-depth analysis of a topic or a single case study explored in-depth
  • You need recent scholarly conversations about a topic
  • You need suggestions for additional sources (tip: look in the bibliography)
  • You need sources that are peer-reviewed

Remember: Journal articles can sometimes feel dense or intense. Look for visual cues (headings, sections, bullets, charts/graphs) within articles to help guide you to relevant information. Need help? Check out this Anatomy of a Scholarly Article tutorial.

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Can't Locate Your Article Online?

  • Use theOnline button in Library Searchlink found in the Library Search or the Find Full Textbutton available from most other databases to locate the entire article online.
  • If your article is not available in print or via another research database, request it via ILLiad (interlibrary loan).

stack of booksBooks written by scholars and published by university presses are a good source of information for many topics.

When and Why You Should Use Books:

  • You need good historical overviews of topic
  • You need broad coverage of one or more topics
  • You need a summary of existing research on a topic

Remember: Books may contain less recent information, often due to a lengthy publication process. Also, you may only need to read one chapter of a scholarly book!

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Can't find a book you need at Temple? Try using the following source and request books to be sent to Temple.

Newspapers on The Wall Street Journal Rack. Photo by Philip Strong on UnsplashNews sources (newspapers, magazines, news blogs, news broadcasts, news feeds, etc.) are written by reporters (aka journalists) on topics of current interest.

When and Why You Should Use News Sources:

  • You need information on a recent event or topic of interest
  • You need eyewitness accounts of events
  • You need reports on activities of state and local government
  • You need insights into local culture, arts & entertainment
  • You need perspectives from underrepresented groups
  • You need sources that advocate a particular viewpoint or opinion

Remember: Not all news sources are created equal! Some have hidden (or obvious!) motives or political beliefs. Do some background research into who owns the news organization to learn more about it.

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person wearing suit reading business newspaperBusiness information (company histories and financials, market research reports, consumer data, SWOT analyses, business news, industry performance, etc.) is compiled and written by analysts and sometimes journalists.

When and Why You Should Use Business Information:

  • You need to identify companies and potential competitors
  • You need to understand a company's strategy
  • You need to gather consumer demographics and profiles
  • You need insights into a local market area
  • You need reports on market trends or the performance of a specific industry

Remember: the availability of company information is sometimes impacted by whether the company is public or private; the size of the company; where the company is located; and, how visible the company is (or has been) to the news media.

Find Consumer & Product Trends Information:

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