Scholarly, Popular, Trade? What's in a name? |
Scholarly Periodicals |
Popular Periodicals |
Trade Periodicals |
---|---|---|---|
Purpose |
Informs and reports on original research done by scholars and experts in the field. Published by professional organizations, university presses, and research institutes. |
Entertains and informs a general audience without providing in-depth analysis. Published by commercial presses. |
Reports on industry trends and new products or techniques useful to people in a trade or business. Published by commercial presses or industry associations. |
Authors |
Articles are written by subject specialists and experts in the field. Reviewed by experts (peer review) not employed by the journal. |
Articles are written by journalists, freelance writers, or an editorial staff. No peer-review process. |
Articles are written by specialists in a certain field or industry as well as journalists. No peer-review process. |
Audience |
Intended for a limited audience - researchers, scholars, and experts. |
Intended for a broad segment of the population, appealing to non-specialists. |
Intended for practititioners in a particular profession, business, or industry. |
Examples |
Journal of Biochemistry, American Sociological Review, Journalism and Mass Communication Quarterly |
U.S. News and World Report, Reader's Digest, Rolling Stone |
Broadcasting & Cable, Advertising Age, AutoWeek |
CONTENT ADAPTED FROM "RESEARCH & CITATION HELP," COLBY COLLEGE LIBRARIES