Research Guides: Presentations for the Digital Workplace: COMC 1118: Find Career, Industry, and Company Info

Why Use Business Information?

Business information (company histories and financials, market research reports, consumer data, SWOT analyses, business news, industry performance, etc.) is compiled and written by analysts and sometimes journalists.

When and Why You Should Use Business Information:

You need to identify companies and potential competitors
You need to understand a company's strategy
You need to gather consumer demographics and profiles
You need insights into a local market area
You need reports on market trends or the performance of a specific industry

Remember: the availability of company information is sometimes impacted by whether the company is public or private; the size of the company; where the company is located; and, how visible the company is (or has been) to the news media.

Learn More About Careers

Occupational Outlook Handbook
Provides information about jobs/careers, including:
- information about the training and education needed
- earnings
- expected job prospects
- what workers do on the job
- working conditions
Career Outlook
Publishes articles provide data and information on a variety of topics—including occupations and industries, pay and benefits, and more. These articles are helpful for students, career counselors, jobseekers, and others planning careers.
Find a Career
From the Princeton Review, provides brief career profiles and a 5 minute quiz that assists in finding a career path. Free registration is required.

Gale Presents: Peterson's Test and Career Prep

Note: Users must create a separate Peterson's account to access this resource.
Petersons Test and Career Prep (formerly Testing & Education Reference Center (TERC)) provides test practice materials for AP, SAT, ACT, GRE, LSAT, MCAT, MAT, and more. Search thousands of college and graduate schools, identify scholarships, create resumes, and explore careers.

Learn More About Industries and Companies

Gale Business: Insights
Contains company and industry profiles, company brand information, rankings/market share, investment reports, company histories, and more.
Business Source Complete

Business Source Complete contains full text journals and business periodicals covering management, economics, finance, accounting, international business. Some of the titles included are Harvard Business Review, MIT Sloan Management Review, California Management Review, Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, etc.
My IBISWorld
Use My IBISWorld to find industry reports focused on trends, market size/share, competitors, etc.
Statista
Contains data on topics related to business, education, finance, media, politics, society, and technology. Presents the data via reports, charts and infographics.

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