Professional Writing for Science, Health, and Policy Issues: COMC 2696

Summarizes theory, current research, and practice in a range of disciplines and describes effective communication approaches for risk situations in diverse contexts, such as health, environment, science, technology, and crisis.

Defines state-of-the-art concepts, models, theories, contexts, and professional practices at the heart of 21st century strategic communication. Addresses all contexts within which strategic influence is required to achieve outcomes that serve the interests of organizations' and those whom they seek to influence.

Offers critical assessments of theoretical and applied research on digitally-mediated communication. Unique for its emphasis on digital media and communication and for its use of business and management perspectives, in addition to cultural, developmental, political and sociological perspectives.

Provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects.