Future of Your TV: MSP 0821

Use Statista to find consumer reports that provide overviews on what consumer are thinking and feature survey data on usage, behavior and attitudes, opinions and preferences.

Search Mintel for your desired age group, product category, or brand to find market research reports. These reports will describe consumer motivations, customer demographics, market trends, and more.

Search MRI Simmons Insights to find:

• national-level demographic profiles of consumers

• consumer attitudes and demographics of consumers of specific brands.

Note: For a basic demographic profile, use the Quick Reports found under "Essentials". See Simmons Tips & Tricks (from Ohio University) for help using the database.

Use SimplyAnalytics to know how many people in your market area belong to a certain demographic, buy a product, and more:

• Rank geographic locations by consumer, demographic, or economic data.

• Create a visual map of consumers in your target market area.

• Find businesses and competitors in your geographic region.

• And, build data tables to compare multiple locations, including cities, states, and zip codes.

Contains thousands of questions and answers from national public opinion surveys from as far back as 1935, covering a wide array of social and political topics as well as economic issues.
Note: Temple users must access the Roper platform by creating an iPoll account using their @temple.edu email. Go to Log In --> select Your Affiliation (Temple University) --> Register or Sign In to Roper iPoll account.

Visually analyze and understand U.S. demographics through the use of interactive maps and data reports.

Create professional-quality thematic maps for demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.