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Market Research: Home

A guide to consumer, product, and market research.


Thorough market research requires an analysis of brand, product, and company information; an understanding of consumers and markets; and a look at the channels through which consumers learn about products.

Accordingly, this guide is designed to give students in marketing, advertising, and consumer behavior an overview of the resources available to aid them in their research. Click through the tabs to see the information sources available online and through Paley Library’s databases. Please feel free to contact me if you have questions.



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Subject Specialist

Adam Shambaugh
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Subjects:Business, Marketing