Note: Redbooks switched to the Winmo platform as of 7/1/19. Please update any bookmarks as the old URL will not redirect.
Advertising Redbooks contains data from US and International advertising agencies, manufacturers, advertising services and suppliers, libraries and more. Winmo also provides access to the AdForum Creative Library which contains fully credited ad campaigns and creative work from the world's leading advertising agencies and production companies.
The library has recently acquired AdSpenderfrom Kantar Media. This resource tracks the amount of money companies spend for advertising using different types of media. The database also provides a breakdown of specific ad campaigns. Information is given about different advertising services as well as target markets. This enables users to create a "marketing mix"—an analysis of the campaign employed and the consumers who are targeted.
AdSpender is menu driven, and reports are generated by selected desired media, markets, products, and industries. Here are a few tips for using the resource:
On the left-hand side of the screen, select “Custom Report”.
From the list of “Available Media”, select the media you are interested in. Move your selected media to the right-hand side of the screen. Select the “Next” link below the box.
Select the Time Period (data go back five years), and click “next”.
You can use the search interface and the drop-down menu to select a Product Set. You can use the drop-down menu at the right to select product groups from TNS’ 35 product categories. Once you’ve selected product groups, click “next”.
The next step is to customize the format of the report. You can sort your results by time period, market, or product.
Once you’ve completed the report format, the next screen will give you some options about how the report is viewed. It’s easiest to leave keep the default settings on the Report Options page. Click “next”.
On the Report Summary screen, there is a listing of all the products, markets, and dates you’ve selected for your report. Once you have reviewed this screen, click “Open Report” at the top of the screen. You will then have the option of viewing the report as a pdf or MS Word document.
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Ad Spender (Kantar Media) is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. It monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. AdSpender allows you to break down information by category, parent, company, subsidiary, and brand.