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Public Relations

Research help for identifying resources related to Public Relations.

Why Use Case Studies?

case studiesCase studies are found in public relations, business, law, and marketing fields, and offer insight into practices and tactics. They show the scope of work done for a specific client to enhance image and reputation. Case studies can be qualitative or quantitative in nature and often combine elements of both.

When and Why You Should Use Case Studies:

  • You need to identify challenges/opportunities a particular client or organization faced
  • You need descriptions of solutions provided for clients, organizations, stakeholders, or target audiences
  • You need examples of measurable results gained from using the service (e.g. engagement, poll results, or revenue increases) 

Remember: Case studies are frequently written with prospective clients in mind, so the agent/agency is often presented in a positive light.

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