Public Relations

Case studies are found in public relations, business, law, and marketing fields, and offer insight into practices and tactics. They show the scope of work done for a specific client to enhance image and reputation. Case studies can be qualitative or quantitative in nature and often combine elements of both.

When and Why You Should Use Case Studies:

• You need to identify challenges/opportunities a particular client or organization faced
• You need descriptions of solutions provided for clients, organizations, stakeholders, or target audiences
• You need examples of measurable results gained from using the service (e.g. engagement, poll results, or revenue increases) 

Remember: Case studies are frequently written with prospective clients in mind, so the agent/agency is often presented in a positive light.