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Public Relations

Research help for identifying resources related to Public Relations.

Trade Journals to Help Identify Trends in PR

Why use trade trade journals? Why would a researcher choose a trade journal over a newspaper or even a scholarly journal? 

Trade journals can be great resources for behind-the scenes industry information because they report on trends, new products, and techniques useful to people already in that trade or business. The articles are short in length and can supply names, dates, facts and figures, along with quotes.


 

Case Studies Online & in Books

Case studies are detailed investigations of individuals or groups. Case studies can be qualitative or quantitative in nature and often combine elements of both. In Public Relations, case studies: 

  • Identify the challenge a particular customer faces
  • Describe the solution provided by the company
  • Illustrate the measurable results gained from using the service