Research Guides: Public Relations: Find Market Research and Demographics

Data Visualization Tools

Datawrapper
A free tool for creating quick, simple charts, maps, and tables using your data (as CSV) that is publishable to the web.
Tableau Public
A desktop application to build and post interactive graphs, dashboards, maps and tables to the web.
D3
A JavaScript library for manipulating documents based on data.
Carto
A tool for creating map visualizations with geospatial data.
Timeline.js
Create timelines with data and media from different sources like Google Docs, Twitter, Flickr or Vimeo.
StoryMap.js
A free tool to help tell stories on the web that highlight the locations of a series of events.

Market Research

Mintel Market Research Reports This link opens in a new window
Contains market research reports covering market size, trends, and segmentation; advertising and promotion; retail distribution; consumers; the future and forecasts; and new product trends.
SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Create professional quality thematic maps and reports using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.
Statista This link opens in a new window
Contains data and consumer reports, providing overviews on what consumer are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences.
MRI Simmons Catalyst This link opens in a new window
Contains information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by United States consumers.
SRDS: Standard Rate & Data Service This link opens in a new window
Contains local market demographic information on a range of topics.

Demographic Information

Social Explorer This link opens in a new window
Visually analyze and understand U.S. demographics through the use of interactive maps and data reports.
PolicyMap This link opens in a new window
Create professional quality thematic maps using data variables like demographics, home sale statistics, health, mortgage trends, school performance scores, unemployment, crime statistics, and city crime rates.
PolicyMap is an online data and mapping application that provides access to over 10,000 indicators related to demographics, housing, income, crime, mortgages, health, jobs, and more. Data is available at many common geographic entities (address, block group, census tract, zip code, county, city, state, metro area) as well as unique geographies such as school districts and political boundaries. Data is accessible in interactive maps, tables, charts, and reports and also may be downloaded.
Some PolicyMap datasets are from free government sources (including U.S. Census data), while other datasets are from proprietary sources, including detailed home sales statistics, school district performance from GreatSchools, locations of grocery stores and non-profit organizations, and Nielsen estimates and projections for demographic indicators.
SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Create professional quality thematic maps and reports using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.
data.census.gov This link opens in a new window
Contains census data (population, housing, economy, and more) for specific states and cities.
Statistical Abstract of the United States This link opens in a new window
Contains statistics on the social, political, and economic organization of the United States.