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Public Relations

Research help for identifying resources related to Public Relations.

Data + Maps Databases

Lifestyle Statistics

Find Attitudes & Trends in Public Opinion Polling Databases

Need to find public opinion polls? Use the following databases to find polling data on a variety of topics across time.

Why Stats?

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Question: What value lies in statistics?  Why would a researcher use statistical or polling information?

Answer: Statistics can be very persuasive.  They can help clarify and put an argument into perspective.  Keep in mind, though: statistical data is only as good as the people who create it, the quality of their work, and how well they relay their personal or organizational bias.  

Evaluate Stats

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When working with statistical data, be sure to ask yourself:

  • Where did the numbers come from?
  • How were the numbers collected?
  • What date range do the statistics cover?
  • Who exactly collected the data?

Find Stats & Demographic Data in Statistical Databases

Need to find statistics? Use the following databases to find statistical data on a variety of topics across time.