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Persuasive Writing: ADV 1196

Research help for the course, ADV 1196: Persuasive Writing.

Why Use Scholarly Sources?

an open booka scholarly article

Question: What value lies in using scholarly sources, such as peer-reviewed journal articles or books published by university presses?  Why, for example, would a researcher choose a scholarly source over a news story or blog post?

Answer: Scholarly sources have a different level of authority and credibility because they have been approved by a group with recognized expertise in the field under discussion. That approval process includes many steps for verifying facts, reducing bias, and for identifying conflicts of interest. To help aid that process, authors organize and structure their scholarly work differently in order to document evidence that either supports or negates claims and conclusions.

Use the Library Search

Library Search is your gateway to discover books, journal articles, and much more at Temple University Libraries. Additional information can be found in our Library Search FAQ's.

Find Scholarly Journal Articles in Advertising-Related Research Databases

Find the Full-Text

Can't Locate Your Article Online?

  • Use theOnline button in Library Searchlink found in the Library Search or the Find Full Textbutton available from most other databases to locate the entire article online.
  • If your article is not available in print or via another research database, request it via ILLiad (interlibrary loan).