Popular, Scholarly, Trade? What's in a Name? | Scholarly Journals | Popular Journals | Trade Journals |
---|---|---|---|
Purpose | Informs and reports on original research done by scholars and experts in the field. | Entertains and informs a general audience without providing in-depth analysis. | Reports on industry trends and new products or techniques useful to people in a trade or business. |
Authors | Articles are written by subject specialists and experts in the field. | Articles are written by journalists, freelance writers, or an editorial staff. | Articles are written by specialists in a certain field or industry. |
Audience | Intended for a limited audience - researchers, scholars, and experts. | Intended for a broad segment of the population, appealing to non-specialists. | Intended for practitioners in a particular profession, business, or industry. |