Skip to main content

Media Studies

Research help for identifying resources related to Media Studies.

Data + Maps Databases

Data Sources & Sets

Need data? Use the following databases to find demographic, economic, social, and political data on a variety of topics across time.

Public Opinion Polling Databases

Need to find public opinion polls? Use the following databases to find polling data on a variety of topics across time.

A Few Things to Consider

chartStatistics are perhaps the most difficult type of information to find.  Here are a few things to think about when trying to find a statistic:

  • Who cares about this information?
    Statistics cost a lot to collect. Who cares enough about the information to collect it? Some of the most common groups who collect statistics are the government, marketers, and associations.
  • The most recent statistic is probably not from this year.
    Because statistics take time and money to collect, the most recent statistic that you are likely to find may be a few years old.
  • Follow the trail.
    Finding statistics can sometimes be an exercise in detective work. Always look at the source of the statistic. If you read an article and it sites a source, consult that source. They may have additional statistics that weren't referenced in the article.
  • Evaluate the source.
    As with all information, you should evaluate the source providing the statistic. Are they biased? Is the group or website reliable? Do they cite the source of the statistic?
  • Read the statistic carefully.
    Be sure to pay close attention to any information provided surrounding how the statistic was collected, etc. You don't want to misrepresent the statistic in an article.

Data Visualization Tools