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Advertising and Society: ADV 3002

Research help for the course, ADV 3002: Advertising and Society.

Research Help for Advertising & Society

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This guide will help you with your research assignments for the course Advertising & Society. Use the adjacent buttons to help you find sources about advertising and its broader societal context. If you need help, contact the librarian.

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Understand the Assignment

checklist Before choosing a topic, make sure you understand your assignment. Read your assignment and look for:

  • Due Date
  • Length of the assignment
  • Number and type(s) of outside sources
  • Topic guidance
  • Points your instructor wants you to cover

Make sure you understand your assignment’s purpose. Are you supposed to take a side in an existing argument, explain a problem, propose a position, describe a project or process, or do something else?

If you find that you cannot describe what your assignment is about to someone else, either read it again or ask your instructor for clarification.

Focus Your Topic into a Research Question

Hand writing where, when, how, what, who, and why on a board

When you have chosen a topic, it's time to ask some questions. 

Applying the 5 W's -- who, what, when, where, why, and how -- to your topic can help you begin to find a more focused issue within that topic that will work well for your assignment.

Get Research Help

Kristina De Voe's picture
Kristina De Voe

Get Help With Your Research

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Adam Shambaugh

Visualize Your Topic

Try visualizing your topic to explore all of the different angles, ideas, and key concepts related to your topic. This is a good brainstorming exercise and can also help focus your topic into a research question.

The tools below can help you visualize your topic.