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Advertising and Society: ADV 3002

Research help for the course, ADV 3002: Advertising and Society.

Why Use Journal Articles?

Note taking and highlighting journal articles by Raul Pacheco-Vega (CC BY-NC-ND 4.0) https://flic.kr/p/ywhfPTJournal articles -- also known as "scholarly articles," "peer-reviewed articles," or "academic articles" -- are sources that are written and reviewed by scholars; this means the information is approved by other experts before publication.

When and Why You Should Use Journal Articles:

  • You need information that is based on research and expertise
  • You need in-depth analysis of a topic or a single case study explored in-depth
  • You need recent scholarly conversations about a topic
  • You need suggestions for additional sources (tip: look in the bibliography)
  • You need sources that are peer-reviewed

Remember: Journal articles can sometimes feel dense or intense. Look for visual cues (headings, sections, bullets, charts/graphs) within articles to help guide you to relevant information. Need help? Check out this Anatomy of a Scholarly Article tutorial.

Use the Library Search

Library Search is your gateway to discover books, journal articles, and much more at Temple University Libraries. Additional information can be found in our Library Search FAQ's.

Find Academic Journal Articles in Advertising-Related Databases

Find the Full-Text

Can't Locate Your Article Online?

  • Use theOnline button in Library Searchlink found in the Library Search or the Find Full Textbutton available from most other databases to locate the entire article online.
  • If your article is not available in print or via another research database, request it via ILLiad (interlibrary loan).

Specific Publications to Browse and Search