Research Guides: Advertising and Society: ADV 3002: Discover Consumer & Product Trends

Consumer Research

Mintel Market Research Reports This link opens in a new window
Contains market research reports covering market size, trends, and segmentation; advertising and promotion; retail distribution; consumers; the future and forecasts; and new product trends.
SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more:
- Rank geographic locations by consumer, demographic, or economic data.
- Create a visual map of consumers in your target market area.
- Find businesses and competitors in your geographic region.
- And, build data tables to compare multiple locations, including cities, states, and zip codes.
MRI Simmons Catalyst This link opens in a new window
Contains information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by United States consumers.
Statista This link opens in a new window
Contains consumer reports, providing overviews on what consumer are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences.
Euromonitor Passport This link opens in a new window
Contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands. Use to retrieve international market research data, including reports on specific products and industries.

Consumer Expenditure Survey (U.S. Census Bureau)
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. This is the only federal survey to provide information on the complete range of consumer expenditures and incomes in the United States.