Research Guides: Advertising Campaigns: ADV 4102: Get Started

Research Help for Advertising Campaigns

This guide will help you with your research assignments for the course Advertising Campaigns. Use the adjacent buttons to help you find company and industry information as well as consumer trends. If you need help, contact the librarians.

Top Resources

Business Insights: Global
Contains company and industry profiles, company brand information, rankings/market share, investment reports, company histories, and more.
My IBISWorld
Contains industry reports focused on trends, market size/share, competitors, etc.
Mintel Market Research Reports
Provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. It also provides an overview of top brands and manufacturers. Search by company, brand, or product type. Select "Market" and "Brand/Company" respectively.
SimplyAnalytics (formerly SimplyMap)
Provides insights into consumer behavior on attitudes, lifestyles, and specific brands for all of America's media markets on a local level. Create reports and professional quality thematic maps using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.
Ad$pender
Find media spending and advertising expenditures by company, brands, products, or industries.
Advertising Redbooks [via Winmo]
Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.

Productivity Tools

bubbl.us
Visually outline a concept, create a flow chart for a process, or map a website. Create a free account. Use the resulting mind-maps to help when searching in database or for writing your research paper.
Evernote
A cloud-based note-taking application that allows users to gather, sync, and share their notes, photos, and audio files across devices. Users can also scan documents and “clip” articles or entire web pages to Evernote.
Slack
Real-time messaging, archiving and search for modern teams.
Trello
A project management tool. Similar to a virtual board, mimicking sticky notes or index cards for organizing ideas and projects.
Tableau Public
Free software that allows users to create and share interactive data visualizations (e.g. charts, graphs, maps) for the web.

Research Help

Get Research Help

Citation Organization Tools

Use any of these citation generators to quickly create citations.

Use with caution, though. Not all are 100% accurate. Some miss finer details like capitalization or punctuation. Proof the final citations according to a style manual.

ZoteroBib
Cut & paste article info to get one-off citations, or to format the references for one paper. It can use any of Zotero's gazillion styles, and there are no ads.
Zotero
Zotero is a free desktop application that downloads to your computer, helping you collect, manage, and cite your research sources.
Mendeley
Mendeley is a desktop and web-based citation manager and academic social network.

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