This guide will help you with your research assignments for the course, Advertising Campaigns. Use the tabs to help you find company and industry information as well as consumer trends. If you need help, contact the librarians.
Provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. It also provides an overview of top brands and manufacturers. Search by company, brand, or product type. Select "Market" and "Brand/Company" respectively.
Provides insights into consumer behavior on attitudes, lifestyles, and specific brands for all of America's media markets on a local level. Create reports and professional quality thematic maps using thousands of demographic, marketing, and business variables, including population, age, race, income, access to media, and more.
Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.
