Research Guides: Advertising Campaigns: ADV 4102: Discover Consumer Insights

Consumer Research

Mintel Market Research Reports This link opens in a new window
Contains market research reports covering market size, trends, and segmentation; advertising and promotion; retail distribution; consumers; the future and forecasts; and new product trends.
SimplyAnalytics (formerly SimplyMap) This link opens in a new window
Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more:
- Rank geographic locations by consumer, demographic, or economic data.
- Create a visual map of consumers in your target market area.
- Find businesses and competitors in your geographic region.
- And, build data tables to compare multiple locations, including cities, states, and zip codes.
MRI Simmons Catalyst This link opens in a new window
Contains information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by United States consumers.
Statista This link opens in a new window
Contains consumer reports, providing overviews on what consumer are thinking, featuring survey data on usage, behavior and attitudes, opinions and preferences.
Euromonitor Passport This link opens in a new window
Contains data for many countries on consumer market sizes, market data & forecasts, consumer lifestyles, companies and brands. Use to retrieve international market research data, including reports on specific products and industries.

Consumer Expenditure Survey (U.S. Census Bureau)
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. This is the only federal survey to provide information on the complete range of consumer expenditures and incomes in the United States.

Find Demographic Data & Information

data.census.gov This link opens in a new window
Contains statistical data (population, housing, economy, and more) for specific states and cities.
Social Explorer This link opens in a new window
Visually analyze and understand U.S. demographics through the use of interactive maps and data reports.
PolicyMap This link opens in a new window
Create professional-quality thematic maps for demographics, home sale statistics, health data, mortgage trends, school performance scores and labor data like unemployment, crime statistics and city crime rates.
PolicyMap is an online data and mapping application that provides access to over 10,000 indicators related to demographics, housing, income, crime, mortgages, health, jobs, and more. Data is available at many common geographic entities (address, block group, census tract, zip code, county, city, state, metro area) as well as unique geographies such as school districts and political boundaries. Data is accessible in interactive maps, tables, charts, and reports and also may be downloaded.
Some PolicyMap datasets are from free government sources (including U.S. Census data), while other datasets are from proprietary sources, including detailed home sales statistics, school district performance from GreatSchools, locations of grocery stores and non-profit organizations, and Nielsen estimates and projections for demographic indicators.

Find Public Opinion Polls & Surveys

Roper iPoll This link opens in a new window
Contains thousands of questions and answers from national public opinion surveys from as far back as 1935, covering a wide array of social and political topics as well as economic issues.