Advertising Campaigns: ADV 4102

Research help for the course, ADV 4102: Advertising Campaigns.

Market Share Data

Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action

Gale Business: Insights This link opens in a new window
Provides rankings from Business Rankings Annual and Market Share Reporter.
- Search by company name or ticker symbol, then look for the "Rankings" and "Market Share Reports" links.
- For rankings and market share for products or brands, use the Advanced Search function and change "Content Type" to Rankings or Market Share Reports.
Mintel Market Research Reports This link opens in a new window
Provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. It also provides an overview of top brands and manufacturers.
- Search by company, brand, or product type. Select "Market" and "Brand/Company" respsectively.

Subjects: Advertising & Marketing

Tags: adspender, advertising, business, marketing