Advertising Campaigns: ADV 4102

Research help for the course, ADV 4102: Advertising Campaigns.

Ad Expenditures

Vivvix
Find media spending and advertising expenditures by company, brands, products, or industries.
Advertising Redbooks [via Winmo]
Contains information about advertisers, agencies, public relations firms and media buying services. Search for agencies and advertisers by industry, specialization, location, and sales. Information includes advertising expenditures by media, video campaigns, and social media activity.
Ad$ Summary
2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009
Note: Temple Libraries no longer has a current subscription for Ad$ummary.
Ad $ Summary contains advertising expenditures for eleven media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio and National Spot Radio.

MRI Simmons Catalyst
Create lists of newspapers and magazines of interest then collect data on their ad rates.
SRDS: Standard Rate & Data Service
SRDS (Standard Rate & Data Service) contains media profiles for various media categories and is an excellent marketing resource to understand media trends in specific DMAs. It is also a fantastic resource if you are trying to figure out where you should spend your advertising dollars in a particular market.

Subjects: Advertising & Marketing

Tags: adspender, advertising, business, marketing