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Industry Research

This guide provides information about resources used for industry research.

How to Identify the Industry

The United States uses a number coding system called the North American Industry Classification System (NAICSto represent the types of businesses operating in the economy.  NAICS can be searched here

The Standard Industrial Classification (SIC) codes are an older classification system that is used by the Security and Exchange Commission.  SIC codes can be searched here

Global Industry Classification Standard (GICS) is a system designed for the needs of the investment community. It uses revenues as a key measure of a company's business activity.  It is used in Standard & Poor's products.  Read more about it at the site.

How to use Industry Codes

So you've found your NAICS code?  Great.  Here's where to go to use it.  

Information producers link the industry codes to their publications, such as reports, articles, and financial data. These databases have the option to search by industry code, as well as keyword, industry terms, company names and subject headings.


Researching the cable industry: Start with a leading company, such as Comcast Corp. Their primary industry is NAICS Code 515210 for Cable and Other Subscription Programming. The first two digits of the code give the sector of the economy. NAICS 51 is the information industry. The first three digits represent a sub-sector of the industry, such as Broadcasting (except Internet) which is NAICS 515