Program Planning, Theory, and Practice: SBS 5002

This text examines health behavior theory, through the context of the "New Public Health". The book takes an ecological approach to learning about health behavior theory and its application. Topics covered include (1) health, public health, health behavior and health promotion planning; (2) commonly applied theories and approaches to public health research and programs; (3) essential tasks of measurement, evaluation, and translation through an examination a diverse set of application tools. New chapters include intervention mapping and social network theory.

Covers the process for developing, implementing, and evaluating successful community health promotion programs. Examples and references from public health, medicine, nursing, social work, and community health that provide an interdisciplinary perspective while addressing public health programming. Systems thinking concepts, such as feedback, and its importance to those who fund health programs and desire to support programs creating systems change. Greater focus on cultural humility.

* Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires. * Each chapter is structured around easy-to-follow guidelines.

Note some sections may be in course reserves.